Internet Marketing Services
Simply creating a website does not mean people will actually visit it. A solid marketing strategy is integral in maximizing the traffic and conversions on your site. I am available on a consultant basis for:
Defining Goals - When asked, many website owners cannot even identify the actual, quantifiable goals for their site. I will help you define the behavior you want visitors to exhibit on your site, the “conversion funnel,” and how to address the needs of the various “visitor target profiles.”
Analytics Consulting - After defining goals I will then set up site analytics so we can track visitor behavior and modify strategies based on results.
Marketing Strategy - Using the same market research strategies which I helped pioneer for top Fortune500 companies, I will work with you to create a well-informed long term strategy for your site.
Content Strategy - Content is the most effective way to engaging customers and optimizing search engine rankings. I will identify the kinds of content you should be creating, work with you to create a content calendar, and provide writing guidelines and tips.
SEO Strategy - Optimizing on-site (content) and off-site (link buying) factors to maximize search engine rankings.
Local Search Presence – Many local businesses are missing out on valuable customers by not appearing in the search results for local search terms (think “brooklyn accountant”). I can get you in front of these qualified customers at a time when they are ready to buy.
PPC (pay-per-click) Management - As a Google Adwords certified campaign manager I can set up and maintain aa PPC campaign that will maximize conversions. This is the most immediate way to increase the number of targeted visitors to your site.
Display Ad Management - I can identify the most relevant sites to your business and create a banner ad-buying strategy to drive targeted customers to your site.
Social Media Strategy - It is difficult to compete in the current online landscape without a solid social media presence that supplements your other marketing efforts. I will work with you to create a social media strategy that is effective and easy to manage.
I also offer a full range of web development and design services to compliment the services above.