Internet Marketing Services

Simply creating a website does not mean people will actually visit it. A solid marketing strategy is integral in maximizing the traffic and conversions on your site. I am available on a consultant basis to help you:

Define your goals – When asked, many website owners cannot even identify the actual, quantifiable goals for their site. I will help you define the behavior you want visitors to exhibit on your site, the “conversion funnel,” and how to address the needs of the various “visitor target profiles.”
Set up an analytics package and provide instructions on use - After defining goals I will then set up site analytics so we can track visitor behavior and modify strategies based on results.
Create a comprehensive marketing strategy, both on and off-site – Using the same market research strategies which I helped pioneer for top Fortune500 companies, I will work with you to create a well-informed long term strategy for your site.
Create a site content strategy – Content is the most effective way of gaining rankings in the search engines. I will identify the kinds of content you should be creating, will work with you to create a content calendar, will provide writing guidelines and tips, and can even help you find content writers if you do not want to do it yourself.
Create and execute an SEO strategy – On-site elements can only get your site so high in the rankings. I will generate an SEO strategy that involves various types of link-buying.
Craft Your Local Search Presence – Many local businesses are missing out on valuable customers by not appearing in the search results for local search terms (think “brooklyn accountant”). I can get you in front of these qualified customers at a time when they are ready to buy. (see my blog post on local search marketing to find out more)
Manage a PPC (pay-per-click) campaign – As a Google Adwords certified campaign manager I can set up and maintain a PPC campaign that will maximize conversions. This is the quickest way to gain visitors and can be used to test keyword strategies.
Manage a display ad-buying campaign – I can identify the most relevant sites to your business and create a banner ad-buying strategy to drive targeted customers to your site.
Generate a social media marketing strategy – It is difficult to compete in the current online landscape without a solid social media presence that supplements your other marketing efforts. I will work with you to create a social media strategy that is easily manageable and effective.