A Crash Course in Social Media Marketing for Non-Marketers
on Nov 02 in Internet Crash Course, Internet Marketing by Andy ChimiclesNot that I’m that old, but when I first started doing internet marketing it was slightly before the time when the majority started seeing the potential of the internet as a marketing vehicle (web 1.8). When I told someone I was an internet marketer the first thing they said was, “you’re the guy who sends me all that junk mail.”
Now when I tell people (even non-marketers) about my job they have some kind of idea of what I do. The questions I get now are mostly around the concept of Social Media. What is it? Where is it heading? I don’t see how the pictures of my dog I share with my friends could ever make companies money?
Well those are some pretty major concepts, so instead of delving into each I’m going to give you some of the most helpful links about the concepts that I’ve come across.
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What is Social Media?
Wikipedia’s definition of Social Media – primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.
A presentation: What The F**K is Social Media?
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Where is it heading?
- Social networks will be like air
- Social media is the future of business and personal life (and will one day save the world)
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I don’t see how the pictures of my dog I share with my friends could ever make companies money?
Wikipedia’s definition of Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and There.com.
- SEOMoz – How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message – A great rundown of how businesses can use social media. Has a list of every top social media site, the benefits of each, and how they fit into your overall strategy
- Search Engine Land – Social Media Marketing for Small Business - Actionable suggestions of how small business can use social media and see results
- Copyblogger – 21 Traffic Triggers for Social Media Marketing – Good insight on writing copy that is effective in the SMM realm
- Marketing Pilgrim – The Five Pillars of Social Media Marketing
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Further Reading
Tags: future of social media, Internet Marketing, social media, social media marketing, social networkingLinks
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