The One Word Branding Test
Brands are always dying to know what customers think of them. I came across a site that tells them just that – brandtags.net. It shows you a brand logo and you respond with a word or phrase that pops into your head. You can then see what other people said in a “tag cloud” format, ie....
A Great Solution to the Age-old Webcasting Problem
I can count on one hand the number of Webex or Gotomeeting web meetings I’ve been to that went without a hitch. It is to be expected that at least one of the participants isn’t properly configured or there is some other kind of technical problem. And the services aren’t cheap: both...
People’s Search Terms Can Indicate So Much About Them – Even Their Health
As an internet marketer, keyword research and analysis takes up a big portion of my day. I am constantly trying to find creative new ways to illustrate to clients that the keywords people enter into the search engines can tell us almost everything we need know about them – where are they in the...
Gmail’s “New” Features
If any of you logged into Gmail lately you would have noticed their announcement, “New! A bunch of stuff” What strikes me as odd is that everything I saw on their new features list has been around for at least a few weeks, if not years. Gmail welcomes your AIM friends – at least...
A New Way of Subscribing to RSS Web Content
A new site called Tabbloid emails you a PDF “magazine” version of your favorite blogs. Just enter the rss feed or feeds and how often you’d like to be updated. You can have it send you a new edition every week. I can see a few good uses for this Use it to view blogs offline. Upload...
A Crash Course in Social Media Marketing for Non-Marketers
Not that I’m that old, but when I first started doing internet marketing it was slightly before the time when the majority started seeing the potential of the internet as a marketing vehicle (web 1.8). When I told someone I was an internet marketer the first thing they said was, “you’re...